Privacy policy

We use customer information to process orders, payments, shipping, returns, and support requests.

Our store is hosted by Shopify, which helps us operate checkout, payments, and ecommerce services.

You may contact us to request access, correction, or deletion of your personal information where applicable.

Personal Information We Collect

Depending on how you interact with our store, we may collect information such as your name, email address, billing address, shipping address, payment details, order history, account details, support messages, device information, IP address, browser information, and website usage activity.

How We Collect Information

• Directly from you when you place an order, create an account, or contact us.
• Automatically when you browse our website through cookies and similar technologies.
• From Shopify, payment providers, shipping partners, analytics tools, marketing platforms, and service providers that help us operate the store.

How We Use Your Information

• To process payments and fulfill orders.
• To arrange shipping, returns, exchanges, and customer support.
• To improve our website, products, services, and shopping experience.
• To send order updates, service messages, and support replies.
• To provide marketing, advertising, and personalized shopping experiences where permitted.
• To detect fraud, protect our store, and comply with legal obligations.

How We Share Information

We may share personal information with Shopify, payment processors, shipping carriers, fulfillment partners, analytics providers, customer support tools, marketing partners, fraud prevention services, and other vendors who help us operate our store.

We may also share information when required by law, to protect our rights, to respond to legal requests, or in connection with a business transaction such as a merger, acquisition, or transfer of assets.

Shopify & Third-Party Services

Our store is powered by Shopify. Information you provide through our store may be processed by Shopify and other third-party service providers to help deliver ecommerce services, checkout, payments, security, analytics, and advertising features.

You can learn more about Shopify privacy practices through Shopify’s official privacy resources.

Cookies & Tracking Technologies

We may use cookies, pixels, and similar technologies to remember preferences, improve website performance, analyze traffic, measure advertising performance, and personalize content or ads.

You can control cookies through your browser settings. Some features of the website may not function properly if cookies are disabled.

Marketing & Advertising

We may use personal information to send promotional messages, show relevant ads, measure campaign performance, and improve marketing. You can opt out of promotional emails by using the unsubscribe link included in our emails.

Children’s Privacy

Our services are not intended for children. We do not knowingly collect personal information from children under the age of majority in their jurisdiction. If you believe a child has provided personal information to us, please contact us so we can review and delete it where appropriate.

Data Security & Retention

We use reasonable safeguards to help protect personal information. However, no online transmission or storage system can be guaranteed to be completely secure.

We keep personal information only as long as necessary to provide services, maintain records, comply with legal obligations, resolve disputes, and enforce our policies.

Your Rights & Choices

Depending on your location, you may have rights to access, know, correct, delete, or receive a copy of your personal information. You may also have the right to opt out of certain marketing or targeted advertising activities where applicable.

To exercise privacy rights, contact us at support@westxbike.com. We may need to verify your identity before processing your request.

International Transfers

Your information may be transferred, stored, or processed outside your state, province, or country, including in the United States, the United Kingdom, or other locations where our service providers operate.

Business Contact

WestXBike
14 Nesfield Street
Ground Floor
Bradford
BD1 3ET
United Kingdom

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, legal requirements, or operational needs.